The desired public image of our company is to give athletes a venue in which they can compete, and be treated with the utmost professionalism. The key strategic influence is to promote health and fitness in a rapidly growing industry. Our target market is a health and fitness conscious individual who wants to embark on or develop a professional career within the health and fitness industry. Ultimately the WBFF seeks to raise a standard in bodybuilding, fitness, and modeling, and give athletes an unlimited opportunity. Our expectations are to promote our company, our athletes, and our sponsors to the best of our ability while becoming internationally known as a reputable and conscientious corporation.